Probably you are not planning to get a website for your business because you believe that getting a website is too expensive or you don’t have enough time to deal with it. May be for some good reason you are already having enough business still it’s not the right option to ignore creating your own web. A good website will help you expand your business and makes your company visible to the thousands of potential clients around the world.
These days, 90% shoppers make online purchases via websites. To create your online presence, building your own website is essential. Users would like to research your services online before making any purchase, even if they have heard about your company.
A website can guide your buyers regarding location of your stores. One of the most important reasons of building your business website is it helps you to build trust and credibility among the shoppers worldwide.
A powerful brand helps you acquire more customers and creates a lasting impression of your business
in the market. It makes you memorable.
A good brand increases your value and makes you memorable. It serves as the face of your company.
Building your brand help you to grow business through word-of-mouth referrals. Branding builds trust and generate new customers.
Professional branding develops your credibility and hence, identified your businesses as the trusted source. It creates your business trust.
Responsive Design is an approach to make your website users friendly and enables it function on every device and screen size. Responsive design helps to improve your web’s visibility on the search engines.
A user-friendly website is the great website. User-friendly website refers to certain characters readability, efficiency, memorability and fast load time. Applying these concepts will significantly enhance your website and makes it super easy to use.
Simpler designs, fewer pages and relevant information is the key to web success today. Depending on the nature of your business, a light yet simple design is the road to great website design in terms of function and visibility.
Business website: Business website is a critical element of the larger marketing plan that ultimately helps you to improve your business presence on the internet. With a Business website, you can better attempt your marketing activities to increase relevant traffic.
E-commerce website: An e-commerce website is the simplest way to promote online shopping for your brand. These websites rapidly increasing the internet sales. In comparison to stores, vendors offer lower prices at e-commerce sites. Moreover, it saves both time and money while providing greater shopping convenience to the shoppers.
Blog Site: Blog sites give you with the opportunity to share your passion and thoughts to the world. A blog site is your own website that you can regularly update with the latest yet relevant information to better gain online visibility for self-promotion.
Color is the prime consideration for all the visual appearance
When it comes to color your logo, always remember that simple is good. Most of successful logos not use more than two colors at a time. These colors could be black and white or red and black in some cases. Few examples of the successful logo colors are Pepsi, Coke and Starbucks.
Figure out the emotional message you want your logo to convey then select colors to communicate the desired emotion.
Before selecting your design colors, figure out your audience and then select the most appropriate colors to better attract viewers on your brand. Blue color is the most favorite color of men and women whereas, both genders dislike the brown color tone. Women are more specific towards purple and pink shades but men don’t really get attract towards these colors. Men are slightly attracted towards black shades.
Typefaces are as important as color. Consider what the look of your text says to clients and potential customers:
A style guide is an essential factor to follow as it helps you comprehend the standards for the visuals associated with your brand. Style guide keeps your organization maintained no matter, if it is big, medium or small. While developing your style guide, consider these elements and share it with your employees.
Always start with your business mission. Explain what your company is all about. Study your history and clearly express your business mission to the employees.
Include your logo with various sizes and file formats in the style guide. Also add guidelines to expressing where the logo should be using to make it logo even great.
Choose the right font sizes as per your company’s standards. A font is an important element that represents your brand and uplifts the readability.
While market your brand, figure out your company’s voice. Provide complete details to the professionals who are working on your company’s voice guidelines.
A right color can make your logo instantly recognizable. Colors are your brand’s forever association. Color selection must be carefully designed to easily yet quickly recall your brand in users mind.
Add complete guidelines to clearly explain if there are any images that reflect your brand. Select most relevant images to creatively express your brand’s idea.